About

I’m thrilled you’re here.


I am Zaitune Asiimwe, but you can call me Zai Zai. I was born and still live in Kigali, Rwanda and I am 23 years old. In 2024 I came up with the idea of ​​starting an accountability website for shoppers to share their frustrations with some businesses that do not provide good services or products. It was the best decision I could have made to empower consumers and hold those businesses accountable for their ratchet behavior.

I am a Social Communicator with an emphasis on Digital Marketing. I am dedicated to mentoring entrepreneurs. I would love for you to join me on my journey!

Yours truly,
Zaitune Asiimwe